613 Dental: From Blank Storefront to Ottawa's Most Visible Dental Practice
When 613 Dental approached Lundon Calling, they had a building — but no identity. The storefront was a blank canvas: white brick walls, bare windows, and zero street presence. For a dental practice in a competitive Ottawa market, that's a problem. Every car driving past, every pedestrian walking by — they had no idea a dental office was even there.
The goal was clear: make 613 Dental impossible to miss.
The Challenge
613 Dental needed a complete storefront transformation. The building had good bones — a prominent corner location in a commercial plaza with high vehicle and foot traffic — but nothing to tell the world what was inside. No signage, no branding, no window graphics. Just blank walls and empty glass.
For a new dental practice trying to build a patient base, first impressions are everything. Research shows that over 50% of new patients choose a dental practice based on its exterior appearance and signage. A blank storefront doesn't just fail to attract patients — it actively signals "not open" or "not established."
The practice needed:
- Exterior signage visible from the road and parking lot
- Window graphics that communicate services and welcome new patients
- A cohesive brand identity that builds trust before patients ever walk in
The Solution
We designed and executed a full signage package for 613 Dental, covering every surface of the storefront:
Channel Letter Signage
The centrepiece: oversized illuminated channel letters spelling "613 DENTAL" mounted on a dark fascia panel above the storefront. The custom tooth-and-star logo icon sits to the left, creating instant brand recognition. The blue illumination ensures visibility day and night — critical for a practice that needs to be found by patients driving past after dark.
The letters are fabricated from aluminum with LED illumination, rated for Ottawa's -30°C winters and summer UV exposure. They're engineered to last 10+ years without fading or electrical failure.
Full Window Graphics Program
Every window across the storefront was transformed with vibrant, full-colour vinyl graphics:
- Canadian Dental Care Program panel — communicating accessibility and government program participation
- Children's Dentistry panel — a welcoming image of a young patient, targeting families in the area
- New Patients Welcome panel — the most important message for a new practice, with bold pink background and dental instrument iconography
- Invisalign Provider panel — highlighting a premium service offering
Each panel uses perforated vinyl, which means from outside you see bold, colourful graphics — but from inside, patients still have natural light and outward visibility. It's advertising space that costs nothing after installation and works 24/7.
Brand Cohesion
The entire signage program follows a unified design language: the 613 Dental colour palette (blue, pink, yellow, white), consistent typography, and coordinated messaging. Every element reinforces the same brand story — modern, welcoming, family-friendly dental care.
The Transformation
The difference is striking. What was a forgettable, blank-walled building is now the most visually prominent business in the plaza.
Before
The building previously housed The Newfoundland Pub Restaurant. Papered-over windows, no dental branding, and zero indication that a new practice was moving in.
After
Bold channel letters visible from across the parking lot. Vibrant window graphics on every pane. A complete brand identity that communicates professionalism, services, and a welcoming attitude — all before a patient ever opens the door.
Why This Matters for Dental Practices
Your sign is your lowest-cost, highest-ROI marketing investment. Unlike digital ads that stop working the moment you stop paying, signage works every hour of every day for years.
For dental practices specifically:
- 76% of consumers have entered a store or business they'd never visited before based on its signage
- Window graphics turn dead glass into free advertising space visible to hundreds of cars daily
- Illuminated channel letters ensure you're visible during early morning and evening hours — when many patients are commuting past your location
613 Dental's investment in professional signage isn't just about looking good. It's about converting the thousands of daily drive-bys and walk-bys into phone calls and bookings.
Ready to Transform Your Practice?
If your dental office storefront isn't working as hard as your team inside it, we should talk. Lundon Calling has helped dozens of dental practices across Ottawa and Ontario create signage that attracts new patients and builds trust from the street.
📞 (613) 854-9255 🌐 dental.lundoncallinginc.com 📧 info@lundoncallinginc.com