How Outdoor Business Signs Pay for Themselves
Outdoor business signs are more than just branding—they’re a powerful investment that can drive customer traffic and boost revenue. Here’s how they deliver a strong return on investment (ROI) for businesses.
Why Outdoor Signs Are Worth the Investment
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Increased Customer Traffic
- Studies show that 76% of consumers enter a store they’ve never visited before based on its signage. (Source: FedEx Office.)
- A well-designed sign can attract new customers and increase foot traffic to your business.
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24/7 Advertising
- Outdoor signs work around the clock, promoting your business even when you’re closed.
- Illuminated signs, in particular, can increase visibility by up to four times at night.
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Cost-Effective Marketing
- Compared to digital ads or billboards, outdoor signs have a one-time cost and last for years.
- On average, businesses see a 10% increase in revenue after installing a new sign. (Source: International Sign Association)
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Brand Recognition
- Consistent signage can increase brand recognition by up to 80%, making your business more memorable.
Real-World Impact of Outdoor Signs
- Small Businesses: A study found that 60% of small businesses reported a significant increase in sales after updating their signage.
- Impact on Sales Volume: Research indicates that a well-placed and visually appealing storefront sign can increase sales by as much as 15%.
- Retail Stores: 45% of people admitted they were more likely to visit a store because of an outdoor sign.(Source The Effects of Outdoor Advertisements on Consumers)
How to Maximize Your Sign’s ROI
- Choose the Right Design: Bold colors, clear fonts, and your logo make your sign stand out.
- Find Professional Sign Installers: Proper signage installation ensures durability, safety, and maximum visibility.
- Placement Matters: Position your sign where it’s easily seen by pedestrians and drivers.
Conclusion
Outdoor business signs are a cost-effective way to attract customers, build brand recognition, and increase revenue. For businesses in Ottawa & Ontario, investing in a professional sign is a smart move that pays for itself over time.