Rebranding Signage Checklist — Every Touchpoint
Most businesses discover through this checklist that the scope is larger than expected. That is a reason to engage a professional early — not a reason to worry.
Exterior Signage
- Exterior fascia or building-mounted sign (new sign permit may be required if dimensions or illumination change)
- Pylon or monument sign panel replacement
- Window graphics and vinyl lettering — full removal and replacement, old adhesive must be cleaned before new graphics are applied
- Awning or canopy signage
- Blade or projecting sign
- Directional and parking signage if brand colours or logo are featured
Interior Signage
- Lobby or reception wall sign or dimensional logo
- Branded feature walls and wall graphics
- Wayfinding and directional signs if brand colours change
- Room identification and door signs if branded
- Menu boards and display graphics (restaurants and food service)
Vehicle & Fleet
- Vehicle wraps or decals on all branded fleet vehicles
- Trailer graphics if applicable
Digital & Temporary
- A-frame and sandwich board signage
- Trade show and event display materials
- Promotional banners and window clings
Things Most Businesses Miss
- Hard-hat stickers and site safety signage for construction and trade companies
- Uniform embroidery or printed apparel (outside Lundon Calling's scope — flag for your rebrand coordinator)
- Digital signage content — screens and displays — flag for your AV or IT team
- Landlord notification: some leases require landlord approval for significant sign changes even if dimensions stay the same