Rebranding Signage

Rebranding? Your Complete Signage Replacement Checklist

Rebranding touches more signage than most businesses expect. This checklist helps Ottawa-area businesses identify every touchpoint — so nothing gets missed.

Talk to Lundon Calling Get the Checklist

Lundon Calling manages rebranding signage programs for businesses across Ottawa and Eastern Ontario — from single locations updating their exterior sign to franchise operators executing a franchisor-directed brand refresh across multiple sites. The checklist below reflects what a complete rebrand signage replacement actually involves. The first line item on any rebrand is taking down the old signage, so see how our sign removal and decommissioning service handles electrical disconnect and surface restoration.

Rebranding Signage Checklist — Every Touchpoint

Most businesses discover through this checklist that the scope is larger than expected. That is a reason to engage a professional early — not a reason to worry.

Exterior Signage

  • Exterior fascia or building-mounted sign (new sign permit may be required if dimensions or illumination change)
  • Pylon or monument sign panel replacement
  • Window graphics and vinyl lettering — full removal and replacement, old adhesive must be cleaned before new graphics are applied
  • Awning or canopy signage
  • Blade or projecting sign
  • Directional and parking signage if brand colours or logo are featured

Interior Signage

  • Lobby or reception wall sign or dimensional logo
  • Branded feature walls and wall graphics
  • Wayfinding and directional signs if brand colours change
  • Room identification and door signs if branded
  • Menu boards and display graphics (restaurants and food service)

Vehicle & Fleet

  • Vehicle wraps or decals on all branded fleet vehicles
  • Trailer graphics if applicable

Digital & Temporary

  • A-frame and sandwich board signage
  • Trade show and event display materials
  • Promotional banners and window clings

Things Most Businesses Miss

  • Hard-hat stickers and site safety signage for construction and trade companies
  • Uniform embroidery or printed apparel (outside Lundon Calling's scope — flag for your rebrand coordinator)
  • Digital signage content — screens and displays — flag for your AV or IT team
  • Landlord notification: some leases require landlord approval for significant sign changes even if dimensions stay the same

How Lundon Calling Manages a Rebrand

Four steps from audit to completed switchover — managed by Lundon Calling.

1

Full signage audit

We document every existing sign at your location(s) — type, size, condition, and permit status.

2

Replacement scope

We identify which signs need full replacement, which can be refaced or updated, and which require new permits.

3

Phased or simultaneous replacement

Depending on your rebrand timeline, we coordinate phased replacement or a single-day switchover for maximum brand impact.

4

Old sign removal and disposal

Included in our rebrand scope — proper removal of old signage, hardware cleaning, and surface preparation before new signs go up.

Get a Rebrand Signage Scope

Tell us about your rebrand and your locations. We will audit your existing signage and scope the full replacement program.

Phone(613) 854-9255
Emailinfo@lundoncallinginc.com
Service AreaOttawa & Eastern Ontario

Request a Rebrand Scope

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