Quebec Signage Compliance

Bill 96 Signage Requirements: French-Predominant Storefront Signage in Quebec (2025 Update)

What English-Canadian businesses need to know about Quebec's French-language signage law — and how to get it right before the OQLF comes knocking.

The Short Version

Since June 1, 2025, all commercial signage visible from outside a premises in Quebec must have French text that occupies at least twice the visual space of any other language. This is the ‘markedly predominant’ requirement under the Charter of the French Language. Non-compliance fines range from $700 to $30,000 per offence — doubled for a second offence, tripled thereafter.

What Bill 96 Actually Requires on Commercial Signage

The regulatory language is specific. Here is what it says, and what it means for your Gatineau or Western Quebec location.

The Rule

Under the Act respecting French, the official and common language of Québec (Bill 96), French must be markedly predominant on all commercial signage visible from outside a business. ‘Markedly predominant’ means French text must occupy at least twice as much visual space as text in any other language.

What Is Covered

Exterior fascia signs, window graphics and lettering, pylon signs, monument signs, A-frame sidewalk signs, awning text, projecting blade signs — any sign visible from a public space outside the premises.

What Is Not Covered

Interior signage not visible from outside. Trademarks and brand names in other languages may be permitted with conditions — consult the OQLF for trademark-specific guidance.

Effective Date

The markedly predominant French requirement came into force June 1, 2025 as part of the final Regulation amending the Charter of the French Language.

Who Enforces It

The Office québécois de la langue française (OQLF) investigates complaints and issues compliance orders. Municipalities may also enforce local sign by-laws that incorporate the Charter requirements.

What Non-Compliance Costs

Individual Fines

$700 – $7,000

per offence

Corporate Fines

$3,000 – $30,000

per offence

Repeat offences: Minimum and maximum fines are doubled for a second offence and tripled for any subsequent offence.

Compliance orders: The OQLF can issue an order requiring immediate sign removal or replacement. Non-compliance with a compliance order carries additional penalties.

Source: Stikeman Elliott's June 2024 analysis of the Regulation amending the Charter of the French Language. Verify current penalty amounts with a Quebec legal professional.

Practical Examples — What Needs to Change

The markedly predominant rule applies differently depending on sign type. Here are the most common scenarios for Gatineau businesses.

Fascia Channel Letters

If your English brand name is on the sign, the French descriptor (e.g., ‘Boulangerie’, ‘Services professionnels’) must be displayed at twice the letter height or visual area of the English name.

Window Graphics

English promotional text and pricing must be paired with French text at twice the visual space.

Pylon Signs

Same predominance rules apply. French text or graphics must be twice the size of any English equivalent.

Brand Names and Trademarks

A trademark registered in a language other than French may appear on exterior signage — but must still follow the predominance rules if accompanied by descriptive text. Consult the OQLF for trademark-specific rulings.

Getting Your Gatineau Signage Compliant

Lundon Calling designs, fabricates, and installs Bill 96-compliant signage for English-Canadian businesses operating in Gatineau and the Outaouais.

Bill 96-Compliant Design from the Start

Every sign we produce for Quebec locations is designed to meet the French-predominant requirement from the start — no retrofitting after the fact.

Bilingual Design Capability

Our design team works in both English and French. Your brand identity is preserved within the regulatory framework.

OQLF Permit Coordination

We assist with notification to the OQLF where required and liaise with Gatineau municipal permit offices for sign applications.

Retrofit and Replacement

If your existing Gatineau signage is not compliant, we assess what needs to change and replace or modify the affected signs.

Get your Gatineau signage compliant before the OQLF does.

We design to meet the French-predominant requirement from the start.

Get a Compliant Quote

Get a Bill 96-Compliant Signage Quote

Tell us about your Gatineau or Western Quebec location and what signage you need. We will design it to meet the French-predominant requirement from the start.

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